Paper cups designed for recycling support circularity

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Once upon a cup

It is an age-old tale – the one about paper cups only having one life. We are here to tell you that the fibers in paper cups can, in fact, go on to having multiple lives. 

Our recent development take down the old myth: paper cups can be recycled across Europe. And we don’t just mean cups made of our materials but we should aim to recycle all paper cups across Europe. And by doing that we can further reduce the already low climate impact of paper cups by more than fifty percent.

We at Stora Enso are now inviting companies and consumers to re-examine the way they use paper cups. We want to encourage recycling. We want you to circulate your cup. The hope is that we can recover all used paper cups. This requires activity from everyone – put your cup in the right bin after use. Moreover, companies are invited to examine possibilities for collecting used paper cups for recycling.

Give cups a chance to live a second life


How to increase recycling of paper cups

"Based on the earlier encouraging insights and now on the recent ones, as well as the ongoing development in materials, we are looking forward to scaling up the paper cup recycling. We want to invite partners and customers for developing solutions together for collection and sorting of used paper cups for recycling."

Maria Holopainen
Business Lead on Circular Economy at Stora Enso


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