Daniel Solbach’s and Marko Valkeapää’s takeaways from the Online Print Symposium
In April, we attended the Online Print Symposium in Munich. This year, the leading international event for online printing, e-business print, mass customization and digital transformation was held for the seventh time and gathered together nearly 300 attendees from 18 different nationalities.
At the event, the overarching sentiment was the need for innovation. Increasingly, the industry is turning to new technologies in order to survive. Companies are using machine learning and AI to optimize their manufacturing and logistics as well as helping them create more efficient sales and marketing processes.
The symposium’s keynote speaker, Cimpress CEO Robert Keane, noted that successful change is always preceded by a change in culture. To embrace new technologies, traditional printers will have to undergo a considerable shift in their organizational mindset.
In his speech Bernd Zipper, co-organiser of the Symposium and founder and CEO of ZipCom, stressed that print is indeed value for society – but only if you do it right. He shared his insights into some of the industry’s current top trends:
Read a full summary of the 2019 Online Print Symposium here.
At Stora Enso, we are constantly examining the changes in the printing industry and evaluating our service offering accordingly. If you have a suggestion on how we can better help your business adapt to the digital world, I would love to hear it.
Sheeting plants serve a vital purpose in ensuring that smaller printing houses can adapt to changes in demand and serve their customers swiftly. Find out about the role – and the future– of sheeting plants in an increasingly digital world.